Diploma Track

FBA Private Label

Benefits

  • Available both for online and onsite

  • Product launch under EC’s supervision

  • Generate Maximum capital

  • Create lucrative sources of income

  • Limited participants, more interaction

  • More value and vast options to start your own business

  • Expert trainers with first-hand experience and top notch expertise

  • Development of skill specific expertise with a more focused approach

# FBA Private Label

Program Overview:
Get your needs catered as a new seller if you are trying to enter into Amazon and become familiar with Amazon as a Seller/Virtual Assistant and consultant. As the E-Com industry is booming with multiple people opening up new businesses virtually around the globe, we are seeing an increase in the number of sellers shifting to online business instead of current physical business dominancy.

Learning objectives:

  • This course will enable the pass outs to become familiar with Amazon as a Seller/Virtual Assistant and consultants.
  • The trainee will be able to deal with all the administration and customer support related to Amazon and find a product and launch in the Amazon marketplace.
  • This track enables you to learn the latest techniques for Product hunting, validation, launch and rank and get to know the concepts of attaining organic stability.

Skills you'll learn
  • Product Hunting & validation.
  • Price Point Analysis
  • Live Sourcing
  • Live Listing Optimization
  • Live Launch & Rank
  • PPC and organic stability

Benefits:
  • Offered both online and on-campus
  • Get to learn from expert trainers
  • Regular Counselling Sessions
  • Get access to the largest community of online sellers
  • Hands-on learning experience on live launches
  • Network with like-minded community
  • Limited participants, more interaction

Register Now
Module 1 ID Creation
  • ID creation basics.
  • Basic tax info.
  • US ID creation.    
  • Post ID creation setup.
  • US ID troubleshooting.
  • EU ID setup
  • EU ID doc requirements.
  • EU ID troubleshooting.  
  • Re-verification issues.
  • ID Reinstatement.

Module 2 Product Hunting

  • "Introduction to product hunting."
  • Understanding markets and their saturation.
  • "Understanding of PH criteria of different markets."
  • Identification of viable products.    
  • Basic understanding of Niches.
  • "Finding GAPs in niches."
  • "Walk Through of different niches "
  • Exploring different niches for Product Hunting  
  • Basic understanding of hunting techniques.
  • Walk through and use of -Ve strong Methods, KEEPA, JS, Merchantwords, Hellium (Exploring Black Box, Cerebro and Magnet) for product hunting.
  • Reverse ASIN Reports.
  • How to identify main KW for any Product.
  • Hunting products through Best Seller Products section.
  • Use of Amazon categories tab for Product hunting.
  • "Use of affiliate websites for Product hunting."
  • Use of AliExpress for effective hunting.
  • Use of Brand Analytics for Product hunting.
  • Use of High-volume products for Product hunting.
  • "Understanding of KW Analysis for a product"Types of KWs
  • Finding the Root KWs
  • Finding the highly relevant KWs
  • Finding the Gap KWs.
  • Finding the generic KWs.
  • Finding the same intent KWs.
  • Shortlisting of KWs for best conversion.
  • Techniques to find less competitive keywords
  • Understanding of PPC Competitiveness
  • "Basic understanding of selecting a competitor"
  • Reviews, Ratings and Stats analysis for selecting the competitor
  • Variations Analysis.
  • Competitor's Analysis
  • Advance KEEPA Analysis
  • Checking status of OOS competitors
  • "Understanding of common No-Go products."
  • H-10 SV trend analysis for identification of Covid hut Products.
  • Analysis of Sales and Revenue for identification of Covid hit products.
  • Analysis of No-Go indicators.
  • "Understanding of Budget File."
  • Calculations of Pre-Launch Budget.
  • Calculations of Profitability Analysis for a competitor
  • Inventory Calculations for budget creations.
  • Risk Analysis for budget creation.

Module 3 Sourcing

  • Introduction of sourcing
  • Product research
  • Review analysis
  • Niche research
  • Different Platforms of sourcing
  • Patent check
  • Segmentation analysis
  • Design and pack size selection
  • Supplier selection
  • Communicating with supplier
  • Negotiations tips
  • Sample ordering  
  • How to find exact Referral fee and FBA fee
  • Sample evaluation
  • Design modification
  • Finding competitor supplier using panjiva in USA  
  • Dummy list creation
  • Buying UPC
  • Certification checks with Amazon
  • Finalizing best supplier
  • Packaging design
  • Contract signing with the supplier and Freight Forwarder
  • How to do proper Inventory planning
  • Order placement tips
  • Paying your supplier
  • Why Trade Assurance is important?
  • Introduction to Inco terms
  • Amazon prep requirements  
  • How to search and apply for Trademark
  • Brand registry
  • How to create a shipping plan  
  • Inventory Inspection
  • How to proceed if supplier is unable to meet quality standards
  • Photography and content writing
  • How to print and apply Box labels
  • Freight Forwarding
  • Actual vs. dimensional weight                  

Module 4 Listing Optimization

  • Introduction to Listing Optimization
  • General do’s & don’ts
  • Convincing PDP
  • Understanding Your Product
  • Review Analysis
  • Niche Analysis
  • Competitors Analysis  
  • Keywords Research Techniques
  • Understanding Keywords Stuffing and Indexation  
  • Listing Copywriting (Sales Copy)
  • Understanding Your Audience
  • Persuasive Approach  
  • Backend Optimization
  • Drafting Brief for Product Photography
  • Making Storyboard for PPC and Listing Video
  • Layout for EBC  
  • Making Storefront
  • Uploading Content and Images on Seller Central
  • Uploading EBC

Module 5 Launch and Rank 

  • Introduction to Launch and Rank
  • Core Concepts
  • Discoverability, Click ability, and Convertibility
  • Amazon TOS Compliance  
  • How Amazon Algorithm Works
  • Keywords Relevancy and Indexing
  • Niche Analysis on Amazon
  • Traffic Basics
  • On-Amazon Traffic
  • Off-Amazon Traffic
  • Amazon Rewards
  • Landing Pages
  • Pricing Strategy
  • Launch Strategy
  • Review Strategies
  • Brand Building Strategies
  • Chat Bots
  • Social Media
  • Creating URLs
  • Integration and Testing
  • 3rd Part Software Integrations and Testing
  • Amazon Deals and Promotions
  • Business Offers Setup
  • Initiating Launch
  • Understanding of Peak Traffic Hours
  • Completing Daily Sales Targets  
  • Cases for General and Brand Issues
  • Amazon Reports Handling
  • Post Launch Optimization
  • Horizontal and Vertical Expansion
  • Inventory Management
  • Listing Audit
  • Building Brand Presence
  • Profitability and Long-Term Objectives

Module 6 PPC

  • Introduction to PPC and its objective (Concept and Purpose of PPC, Objective, Mindset over PPC ACOS and Spending)
  • Types of Campaign (Sponsored Product, Brand & Display), their budgets and possible uses
  • Types of Targeting and Match types
  • Bidding Strategies and how it works
  • What is Negative targeting? (Exact/Phrase)  
  • Difference between Campaigns and Ad Groups
  • Types of Placements, their impact on bids and their reflection on Amazon search results
  • Understanding of KPIs (CTR, CPC, ACOS, ROAS, TACOS)
  • Advertising Funnels.
  • Listing Content, use of search terms in title, bullets, and description (Scribble)
  • Identifying your Seed/Root Keywords
  • How to use FRANKENSTEIN (Helium10) to optimize back-end search terms
  • How to setup sponsored products campaigns (Keyword & Product Targeting)
  • How to setup sponsored brand campaigns (Brand, Store & Video Ads)
  • How to setup sponsored display campaigns (Product Page, View-Remarketing & Audiences)
  • How to use Bulk file to setup campaigns (Demo of Manual-Auto-Product-Sponsored Brand)
  • Nomenclature of campaigns, ad groups
  • Portfolios and its uses for multi-products PPC campaigns
  • Research Campaign: Targeting Super relevant long tail keywords through Seed Keywords
  • Research Campaigns: Campaigns with specific placement setting (Previous results – Targeting any specific placement with Negative KW – Auto – Phrase Broad)
  • Use of Negative Phrase/Exact in campaign setup to avoid duplicate targeting (PPT of Negative targeting concept – Do’s & Don’ts – Demo)
  • Bid calculations, Low v/s Suggested v/s high
  • How to estimate PPC launch budget
  • Targeting low ACOS or Sales growth or Brand awareness, which strategy to follow?
  • PPC on new listings vs old listings
  • Initial PPC Launch Plan
  • Ranking Campaigns: With exact match on Top keywords
  • Bidding Strategy (Dynamic or Fixed), when and why?
  • Top of Search or Product placement, what is better to compete against high price sellers
  • When to use Sponsored Brand ads?
  • Defensive targeting v/s Aggressive targeting
  • Strategy to use Video PPC ads
  • Concept of Static PPC video and Do’s & Don’ts of its use.
  • Concept of Setting Up Research and Discovery Campaigns
  • Research Campaign: Broad Title keywords & Broad Single words (Finding Seed Keywords – Frankenstein – Bidding Strategy Low Bid – Broad/Phrase Targeting)
  • Research Campaign: Other Language Keywords
  • Research Campaign: Category targeting with different combinations/filters (Price-Prime/Non-Prime/Ratings/Specific Brand – Broad/Complement Categories)
  • Research Campaigns: Auto campaign with different match types & placements
  • Research Campaigns: Auto campaign with low, moderate & high biddings (Traffic – Budget Consumption – Keywords of different bid ranges)
  • Video Ads Campaign: Exact or Broad, which match type to target (Broader Targeting –How to use placement settings effectively
  • How & when to use Sponsored Display ads to target competitor market share
  • Sponsored Display v/s Product targeting
  • Match Type Migration
  • Keywords Migration  
  • Sponsored Product: Search term reports
  • Sponsored Brand: Search term reports for video ads
  • Sponsored Display: Campaign & Targeting reports
  • Analysis of Sponsored product search term reports
  • Analysis of Sponsored Brand video search term reports
  • How and when to shortlist high performing keywords for exact targeting?
  • Performance Matrix of Keywords
  • Bulk Operation reports
  • Low impressions, clicks, conversion what’s the remedy?
  • How to use PPC search term (ST) reports to optimize backend ST
  • Bidding and Campaign Optimizations
  • How and when to shortlist keywords for negative targeting?
  • Keyword Sensitivity
  • Placement Optimization
  • Methods to troubleshoot high ACOS campaigns
  • Search terms analysis: Consolidated v/s individual campaigns
  • Concept of Day Parting and analysis of buying patterns
  • Use of Order Reports to Setup Day Part Campaigns
  • Exact Campaigns with individual keywords

On-site / Online
*On-site Locations: Karachi, Lahore, Islamabad.

6 Months

  Online Onsite
Incubatee $40/month (PKR 6,400/month) $60/month (PKR 9,600/month)
No Incubator $70/month (PKR 11,200/month) $100/month (PKR 16,000/month)