Winner VS Loser
Why we should choose a single Piece launch and why not the Pack of 5 launch which indeed gives us a higher margin. The answer to this is ‘Reviews’.
If you have a choice to launch a single Piece with low margin vs Pack of 5 list with better margins, which option would you choose?
In this video https://youtu.be/Ij3o2YbcP60, we discuss our strategy about why we should choose a single Piece launch and why not the Pack of 5 launch which indeed gives us a higher margin. The answer to this is ‘Reviews’.
If single Pcs list can give you 50 orders daily and give you 1500 per month then with 2% lowest possible reviews with JS email + Proxy + snail mailing, we are able to obtain 30 reviews whereas with Pack of 5 where we may potentially sell 300-400 pcs in higher margin we are able to get 8-10 reviews a month.
This business is all about sales velocity & reviews. So we will opt for a single pcs launch where we can quickly accumulate 100+ reviews within the next 3 months’ period instead of achieving the same in 12 months. Once you have 100+ reviews already, you can possibly upgrade your list and convert this into a pack of 5 or you can just create child listings of a pack of 2 and 5 and create a variation group.
Now with 100+ reviews, you can start pushing your pack of 5 lists with a higher margin within a 4th month instead of achieving the same results by the 12th month.
Sunny Ali, Founder of Extreme Commerce.